flyer printing

Flyer Printing – Sizes, Paper, Design

Flyers are one of the oldest marketing tools out there, and there are quite effective due to their versatility and affordability. Before you set out to get flyers printed, it is important to know some basic information about flyer printing.

Popular Flyer Sizes

The appropriate flyer size depends on your content and intended use of the flyer. Some common flyer sizes are:

  • 3 x 4
  • 3 x 5
  • 4 x 6
  • 5 x 7
  • 6 x 9
  • 1/8 page
  • 1/4 page
  • 1/2 page
  • full page

flyer printing atlanta

Source: Flyer Printing Atlanta by Clash Graphics

The 4″ x 6″ and 5″ x 7″ are the industry standard flyer sizes and are typically the most popular sizes available. Although, if you plan on running a USPS direct mail campaign, the Post Office requires your flyers to be a specific size. It’s important to know their requirements before printing your flyers.

Flyer Paper Stock

Flyer printing also involves choosing the right paper stock. Your flyer paper stock will depend on your specific needs. Here are the common paper stocks for flyers:

12 pt card stock – They are glossy and recommended for cost effective promotions such as promotions on the streets. They are similar in thickness to the normal printing paper.

14 pt card stock – They are high quality, glossy paper recommended for cost-effective flyer printing and direct mail advertising. They are thicker and more durable than 12 pt.

16 pt card stock – Very high quality, glossy paper. They are ideal for high-end flyers used to promote luxury items, trade shows and other promotion that require tremendous first-time impression.

Typical Flyer Printing Turnaround Time

For many printing companies, turnaround time begins calculating from the time the order is placed and the printing files have been uploaded, attached and approved. The turnaround time will depend on the magnitude and urgency of the work.

However, if you need the printing completed within a shorter turnaround time, you might have to pay an extra fee. Similarly, orders with longer turnaround time are cheaper. Turnaround time varies from company to company and may be same day, next day or 2-5 days.

Uses of Flyers

Flyers are quite versatile can be used by all types of businesses; whether big or small. Here are some common uses of flyers:

  • Driving traffic to a website.
  • To promote an event like a party.
  • To promote participation in a competition.
  • To promote attendance in a conference or a trade show.
  • To let customers know about special offers.
  • Activist groups or organizations use flyers to pass a word to the public concerning a specific issue.

Flyer Design and Layout Tips

business card design tips

Make Your Business Card a Beneficial Marketing Tool

A business card is such a simple little thing designed to help share contact information with others, but that’s not all they can be used for. A good business card will also be a form of marketing for your business. A properly designed business card will offer information as well as help market you and your business to better help grow your business, while setting you apart from the rest.

The first part of a card is you. To make it easier for someone to remember you and relate you to your brand add a picture to the card. A picture can help make your card stand out against cards with only text, and it offers a personal touch that will help link your image with the brand or business.

business card design with photo

Source: Just Creative Design Business Card by Jacob Cass

Keep your card on task by making sure you do not include too much on the front of the card. Make it easy to see your name, your information, and your business without a lot of extra designs or elements that can take away from the main information that you want to share with others. This will allow people to quickly identify who you are and what business you are with as well as the easiest way to get a hold of you.

Finding out who uses your card or make use of your card is hard unless someone directly contacts you. An excellent solution in today’s world is to include a QR code that is small enough to not detract from the overall card, but can take a person to a website. Offering specials for those that use the QR code can entice people to use it, and a little reminder to someone to get in on those deals will also give you a chance to track who ends up using the code. Those that engage will be easier to spot as the QR will offer you statistics of how many people are checking it out, and making uses of your offers or information.

Remember that the card has two sides and make uses of that. With one side being the all business side with information, use the back side to make your card a bit more unique. You can do this by adding a cool design or by adding little factoids or your support of a charity or cause. This can help engage the person on the other end and make your card more memorable to them.

Finally remember to give them out not just face to face but whenever it makes sense. If you are sending out invitations to an event, sending out invoices or when you ship a product make sure to pack that card in to give you extra exposure.

Business Card Design Resources:

Business Card Designs and Templates

poster printing design tips

Poster Design – Quick Tips for Creating a Successful Poster

Posters are a popular advertising method that are affordable to produce and easy to distribute. With a few easy touches they can look professional and draw attention to whatever is being advertised. Even when the goal is not to turn it into a piece of artwork, attention should still be paid to its quality and what details it will take to help it be seen.

Obviously any images used, whether it is of a logo or a photograph, should always be of the highest quality. It is important to be certain the original image is able to be enlarged enough to be in scale with the overall poster design and still remain clear. All fonts should be bold and easy to read and the layout should be such that people can immediately know what it is being advertised.

Colors should be appealing, but not so bright that they make the poster difficult to read. It is suggested that black be used as the font color, particularly for any lengthy descriptive text because it is more comfortable for people to read. Make certain the topic of the poster is visible from several feet away to encourage readers to come closer and view the remainder of the information.

As for size, posters can be printed in nearly any size, but there are several suggested sizes that seem to work best. Something too large can be overwhelming, while a poster that is too small will easily be overlooked. This is why the standard poster sizes of 11×17, 18×24 and 24×36 are the most common.

poster printing paper sizes

The smaller sizes are used for advertising community events, announcement for school boards and advertising for non-profits events. They are also the most commonly ordered sizes people purchase for personal use. This can be as enlargements of favorite family photographs, but also as announcements for special family events like birthday parties.

Larger posters are best when the advertising will be mounted outside. These are used on businesses advertising their own services or to market something new or unique they now provide. These sizes are also used by theaters to promote upcoming plays, movies or concerts. A good printing service can assist with choosing the correct size and layout and make it possible to have an eye-catching, high-quality product even on a small budget.

offset printing digital printing

Offset and Digital Printing Explained

Offset Printing

Offset Printing or Lithography can print images on a variety of surfaces such as cardboard, plastic, and paper. Offset printing is typically used to print mass amounts of products including newspapers, posters, books, and stationary. Offset printing is usually used for printing promotional materials such as brochures and posters.

But how does offset printing work? The process begins as the aluminum printing plate inks a plate to be printed. Only the inked image is printed, and is then transferred from the aluminum printing plate to a rubber blanket. The image can also be offset during this step in the printing process. Lastly, the image is transferred from the rubber blanket to the surface that it is going to be printed on (either paper, cardboard, plastic, ect.)

The offset printer consists of four sheetfed printing presses each specifically used for a certain color. Normally, the printed image is printed in steps of colors. The black color contained in the printer press located at the far end of the printer is printed first, then cyan, then magenta, and lastly yellow. The printed sheets of paper are kept in front of the printer usually under the monitor and press control. Rolls of paper are used in these printers to enable them to perform printing high volumes in industrial uses such as books, magazines, and newspapers; however Digital Printing is starting to replace offset due to the declination of physical printing.

Digital Printing

In the economy the use of digital printing is beginning to look better due to the declination of printing promotional products, and the increase in digital media. The two main technologies in digital printing are inkjet and xerography.

Inkjet is simply the process of images being printed through ink drops being strategically propelled to create an image. Inkjet can print on multiple surfaces, and is mainly used for printing posters, signs, photo books, and books.

Xerography is used in laser printers which is simply strategically sending a charge to a drum that attracts toner particles that are then transferred to the printing surface. These printers are usually used in offices and in homes, and are typically used to print books, documents, and promotional products such as brochures.

Both offset and digital printers print images on the same types of products. However, an offset printer is more expensive and older. Digital printers make more economical sense due to the decreasing in physically printing products. Also, digital printers are smaller; and sometimes faster containing usually more color options than an offset printer.

Advantages and Disadvantages of Offset vs Digital Printing