Make Your Business Card a Beneficial Marketing Tool

A business card is such a simple little thing designed to help share contact information with others, but that’s not all they can be used for. A good business card will also be a form of marketing for your business. A properly designed business card will offer information as well as help market you and your business to better help grow your business, while setting you apart from the rest.

The first part of a card is you. To make it easier for someone to remember you and relate you to your brand add a picture to the card. A picture can help make your card stand out against cards with only text, and it offers a personal touch that will help link your image with the brand or business.

business card design with photo

Source: Just Creative Design Business Card by Jacob Cass

Keep your card on task by making sure you do not include too much on the front of the card. Make it easy to see your name, your information, and your business without a lot of extra designs or elements that can take away from the main information that you want to share with others. This will allow people to quickly identify who you are and what business you are with as well as the easiest way to get a hold of you.

Finding out who uses your card or make use of your card is hard unless someone directly contacts you. An excellent solution in today’s world is to include a QR code that is small enough to not detract from the overall card, but can take a person to a website. Offering specials for those that use the QR code can entice people to use it, and a little reminder to someone to get in on those deals will also give you a chance to track who ends up using the code. Those that engage will be easier to spot as the QR will offer you statistics of how many people are checking it out, and making uses of your offers or information.

Remember that the card has two sides and make uses of that. With one side being the all business side with information, use the back side to make your card a bit more unique. You can do this by adding a cool design or by adding little factoids or your support of a charity or cause. This can help engage the person on the other end and make your card more memorable to them.

Finally remember to give them out not just face to face but whenever it makes sense. If you are sending out invitations to an event, sending out invoices or when you ship a product make sure to pack that card in to give you extra exposure.

Business Card Design Resources:

Business Card Designs and Templates

poster printing design tips

Poster Design – Quick Tips for Creating a Successful Poster

Posters are a popular advertising method that are affordable to produce and easy to distribute. With a few easy touches they can look professional and draw attention to whatever is being advertised. Even when the goal is not to turn it into a piece of artwork, attention should still be paid to its quality and what details it will take to help it be seen.

Obviously any images used, whether it is of a logo or a photograph, should always be of the highest quality. It is important to be certain the original image is able to be enlarged enough to be in scale with the overall poster design and still remain clear. All fonts should be bold and easy to read and the layout should be such that people can immediately know what it is being advertised.

Colors should be appealing, but not so bright that they make the poster difficult to read. It is suggested that black be used as the font color, particularly for any lengthy descriptive text because it is more comfortable for people to read. Make certain the topic of the poster is visible from several feet away to encourage readers to come closer and view the remainder of the information.

As for size, posters can be printed in nearly any size, but there are several suggested sizes that seem to work best. Something too large can be overwhelming, while a poster that is too small will easily be overlooked. This is why the standard poster sizes of 11×17, 18×24 and 24×36 are the most common.

poster printing paper sizes

The smaller sizes are used for advertising community events, announcement for school boards and advertising for non-profits events. They are also the most commonly ordered sizes people purchase for personal use. This can be as enlargements of favorite family photographs, but also as announcements for special family events like birthday parties.

Larger posters are best when the advertising will be mounted outside. These are used on businesses advertising their own services or to market something new or unique they now provide. These sizes are also used by theaters to promote upcoming plays, movies or concerts. A good printing service can assist with choosing the correct size and layout and make it possible to have an eye-catching, high-quality product even on a small budget.